inspo:

Hasbro’s my little pony (girl aimed), schleich (gender neutral), playmobile (gender neutral)

should avoid specific gendering despite bias growing up with ‘feminine’ toys. Packaging portraying colourful lush Farm-life can display themes of nurture and manual labour. children typically like, and are fascinated by animals. However, the target market is ultimately the parents. I believe that a very palletable calm farmlife playset would appeal to some parents who want to encourage creativity and fascination with pets and nature. Since the packaging will be gender neutral this eliminates some of the risk of a limited market (or does it limit its marketabikity??? something to consider). The label currently says ‘My happy horse’ (as a play on my little pony and their numerous rip offs) the possessive pronoun invites the children to self project and imagine themselves owning the toy as it creates a personal connection. It’s also important to portray children (illustrated) playing with the toy and having fun, makes them believe its enjoyable to have. The aliteration of Happy horse is satisfying to say though I’m not creating a brand I am creating packaging I should reconsider this approach and cross check it with the brief before I finalise any design choices.